Saturday, 14 March 2015

ASAS CRIES FOUL OVER UNFAIR COMPETITION DAIRY MARKET...!





Marketing functions of the dairy industry seems to be lagging behind despite of an increase in the number of smallholders’ dairy farmers and expanding demand for milk in Tanzania.


The Director of Asas Dairies Limited, Fuad Abri told the Guardian yesterday that marketing system for milk is not well organized compared to other products, hence unfair competition for milk producers in the country.

Asas Dairies Headquarters are in Iringa Municipality, Iringa Region at the Suburbs of Kibwabwa Industrial area some three kilometers from the Town Centre.

The installed dairy processing capacity is 18,250,000 liters per annum, which translate into 50,000 liters per day. Due to inadequate supply of raw fresh milk from dairy farmers and other sources, the actual current dairy processing capacity is hardly 30 percent of the installed capacity, adding that it is resulting in high per unit operational production costs.

Abri said the government should provide desirable environment for the dairy market because dairy business environment is hostile to their operations in the number of ways, including the system of taxation which is still repressive and not business friendly.

He said that unfair and noncompetitive business practices in the dairy industry which goes unchecked and unregulated by the appropriate institutions.

By allowing the importation of cheap milk powder to be used as an input or raw material in the production of reconstituted milk, hence, negatively impacting on dairy farming in the country.

He noted that allowing importation of cheap dairy products from abroad, only to be sold at higher retail prices in the domestic elite market, and hence distorting the domestic dairy market.

“The government is yet to invest sufficiently in agro-dairy industry, still maintain a low key in such a critical industrial sector and giving unwanted advantage to foreign competitors, rendering the domestic dairy industry noncompetitive,” he said.

He said his company for instance, is still facing the problem of seasonal fluctuations in milk supplies from the dairy smallholder farmers, as well as inconsistency in quality controls at farm level.

This is resulting in insufficient milk supplies to the processing plant, which is forcing it to operate at under capacity utilization.

“The inconsistency in quality control in milk supplies from smallholder farmers is big challenge because during dry season the milk supplies is less at farmer level, ” he said.

However, the Director of Asas Dairies Limited, Fuad Abri thanked the government for the efforts to supporting the dairy industry by exempting value added tax (VAT) on milk products.

But, he urged the government not to reintroduce the VAT again on the dairy industry as some speculations seem to suggest of recent, in order to promote the domestic dairy industry against unfair foreign competition.

He said by so doing it will raise our milk per capita consumption levels, which is currently stands at 44 liters per head per year, against the World Health Organization (WHO) international per capita milk consumption of 200 liters per year.

Abri advised the government through the Tanzania Dairy Board (TDB) to groom and protect the dairy industry against unfair foreign completion because the industry is at an infant stage.

He said that the government needs to collaborate with all dairy stakeholders in the country by seeking views and advice on the best dairy business practices, in order to improve our dairy export sector apart from meeting domestic demand.

He concluded by saying that, sustainable development of dairy industry in the country will require the full support of the government as a matter priority; but also the resolve of all stakeholders in the country in a collaborative approach; if we are to stand against global competition.

TDB is mandated to develop, regulate and promote the dairy industry in Tanzania mainland. The Board promotes production, collection, processing, marketing and consumption of quality milk and dairy products by facilitating stakeholders' activities.

Last year, ASAS Dairies Ltd of Iringa Region for the second consecutive years guide to the quality of milk production after the appointment of the first prize winner for the best dairy industry in Tanzania out of 30 participating companies.
The company has scoped the first prize of victory in 2014 in the best factories in the dairy during the ‘DAIRY PROMOTION WEEK’ held in Mara region where the special guest was the Minister for Livestock Development and Fisheries.


Recently, the Development Partners Group visited the factory and satisfied with the work done and director was very happy to be  visited by such a heavy weighted delegation.

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